Why Mobility Matters in Internet Marketing

Twenty years ago it would have taken 160 dump trucks to store the documents I have on my hard drive as paper files. Today, I have access to those files 24/7 with the push of a button and a few clicks to open MS Word. Why is it important for an Internet Marketer to have advanced mobility for their office and files? One word: demographics.

See, in business, the general rule for getting office space is the golden rule of real estate: location, location, location. Just because you love the place you live doesn't make it ideal for business. Population density may be too low or the people in your area just may not have the need for your product that people from out of town may. With a mobile office, you can literally bring your entire business with you on trips, vacations, or errand runs. Whenever an opportunity presents itself, the businessperson with a mobile office can more effectively address, file and/or utilize that opportunity to its fullest. For example: you get into a conversation with your waiter about your new opportunity and he's excited and eager to join. A typical businessperson will whip out a business card and refer him to a cell phone number or a web address. A mobile businessperson can capitalize on the time being spent with this prospect, launch a web browser, show off his or her site and potentially get a new subscriber right on the spot. Another scenario is mobile print marketing. If a mobile businessperson passes a new development, within minutes he or she can have dozens of flyers or brochures provided a laptop, a mobile printer and the software to create the marketing medium such as Print Shop or Photoshop.

All in all, mobility is the least integrated but most important advance that technology has afforded us. For the number of business-centered intranets available for cell phones on pre-provided software, how many companies actually use them? ALso, out of how many companies in the US there are, how many provide their employees with personal laptops to use for company business? Out of those, how many actually train their employees to be efficient with these powerful tools? It is a shame to slaughter the calf if you're not going to make veal.