What Do Aesthetics Have to Do With my Business

If you noticed, at http://www.jason-mueller.ws/hardware I have listed a couple of the toys I use to keep up with my business. One is an Alienware custom-built Aurora 7700 notebook and the other is a Touch Pro by HTC. How can these products serve more purpose than just looking pretty and performing quickly? Let me tell you.

Aesthetics are how something looks. My Alienware system for example is an eye-catcher. Lightup logo on the back, a futuristic design and a bright electric blue are sure to catch wanderers who haven't seen the likes of this system. In addition, it remarkably resembles the computer that Ben's sister uses in the children's cartoon series "Ben 10". This opens up all types of walk-up business. "What kind of computer is that?" or "how much did you pay for that thing!?" come up ALL the time. Little to say beyond this, I have at least one person come up to me and ask me about my computer whenever I use it in a public place.

Affiliate-based sales: set up a page where people can buy their own Alienware system or HTC product through Clickbank and watch your influence begin spreading. Granted, you may not be the coolest person on the block, but, if your STUFF is, then you aught to be able to earn for having referred others to the companies who so appreciate their business. I am still in the process of getting accepted by Alienware to put their products up on my site. HTC is going to prove more difficult than even Alienware.

Either way, these are few reasons why the color, shape and interface of your work-whereever station is important to attracting like-minded folks, or just the curious passerby!