Find Your Niche

Niche Marketing is an often asked about topic regarding search engine optimization. As defined for the ideal marketing conditions, a niche is a small area of internet space that is specific, targeted and available. For example:

A general topic may be business. If you were marketing your business it wouldn't be a great idea to establish a web presence based on the keyword of "business". The reason being, your listing would show up in the hundred-thousand range if not worse as a result of all afore-listed businesses that have higher hit counts, more back-links to other webpages and higher ratings on Alexa and Google (Search Engine Listing Companies).

So is your online business marketing sunk? No.

Say your business is in sheet metal. You could try "sheet metal business" as a keyword phrase.

Chances are you'll find fewer companies using "sheet metal" in their tags than those using "business". This increases your chances of reaching a #1 rank on Google.

You still may be facing the trouble of competition in getting that #1 spot though. Maybe a competitor in the sheet metal business has the top spot and won't give it up. To narrow even further, try something like "sheet metal small business" or if you're running a larger operation, use your demographic of exposure such as "local sheet metal business" or "national sheet metal business". This will bring your site to the front of the page ranking and thus, your niche would be NATIONAL SHEET METAL BUSINESS. Thus, your efforts should be to market a few things:

First - Your national presence.
Second - Your Sheet Metal Selection/ Your Specialization in Sheet Metal
Third - Your business (practices, background, certificates, affiliations, etc.)

Lastly, when working on a niche market, your goal is to get AS HIGH on the page ranking as you can for your Niche. Dominating a niche will bring your page ranking higher for more general keywords. For instance - if you dominate "national sheet metal business" and keep rank 1, you'll start showing higher on searches for anything "national" as well as anything "business".

A way to do this is to check for these factors when you begin your research by searching for your niche:

I. Look for keywords that bring up a total of around 300-400 results.

II. Make sure you're searching for the keyword IN PARENTHESES.

III. Be willing to compromise! If your sheet metal is known for its warranty but there are 40 pages listed with better warranties than yours, try a couple other aspects of your business that people may find JUST as good as what you've been known for in the past.

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By finding a niche of your own you will be able to expand your GDI business more efficiently than if you'd work to establish within a keyword series such as "earn through GDI" or "earn thru GDI" as I have already begun building and establishing this niche. Take over a niche, build a bunch of links related to it and earn the first, second and third pages on Google results for your keyword phrase. That will make your top-level site exposed and ripe for viewing and conversions!