Businesspeople know the value of a great system: it is efficient, it works to filter the "maybe's" from the "definitely's", it is easy to put into place and it draws a crowd of both customers and people interested in working with the system themselves. What a lot of businesspeople won't tell you is that whatever system they're using is usually 100% duplicatable given the right resources and funding. Not everyone has the money or know-how to establish the next McDonalds or Walmart after researching how those companies work internally. Distributors, health codes, zoning laws and more could stand in the way of you opening up a line of "Shmick-Donalds" of your own. There are endless issues with any business in operation and the reason new businesses fail is often because they don't have the list of mistakes that McDonalds or Walmart made along the way. Hence, they fall victim to the same traps! Since any new business that is based off of a McDonalds or a Walmart is by default competition to those chains, it doesn't play to their advantage to release the guides, "how-to-open a restaurant chain" or "how to open a super store chain". With all this resistance, how does an aspiring entrepreneur survive?
Simply put, you can't be a fish in the water.
Everyone knows that little fish get eaten by big fish. How should you manage? Well, that's easy. Stop being a fish and try something else. Marsupial, primate, lizard, etc. are ALL open area! People think fish are great examples when speaking of businesses, especially when comparing the small to the large. Fish are communal: they live in schools. One problem area is seldom mentioned: fish are neither maternal, paternal or very friendly with each other, aside from some odd symbiotic relationships that exist in the fish world... So what about mammals?
Take the marsupial. Mom rears her young in a shielding pouch. No harm will come to babies (aka: the noobies of life) because mom keeps them safe until they are old enough to take care of themselves. Also, marsupials are communal like fish, but, they will actually make friends amongst each other AND they will help each other out. They groom each other, they keep each other warm, and they even stay away from the neighbor's spouse, (they mate for life).
Everyone KNOWS that monkeys are good mothers. They also are one among few mammals that are intelligent enough to enjoy the act of reproducing! Be a monkey among monkeys with your business! Forget fish!
Lizards are interesting creatures: where some may interpret their stillness as laziness, they know EXACTLY how warm they need to be in order to keep blood pumping through their veins and they will stay put on a heat source until they KNOW that it is safe to leave. Lizards are somewhat maternalistic also, (or at least moreso than fish). They will lay eggs and hatch them by sitting with them. Lizards also have defenses against total destruction: camoflouge, teeth and poison are just some things that they use to make sure there won't be a bigger lizard out to eat them.
So at this point, you're asking, "this is a lot about animals but HOW does it tie into business?" Well, I have an opportunity for you that takes all of the best attributes of security, nurturing, and smarts that the aforementioned animals possess and uses them to overcome the "big fish/ little fish" issue.
When you join my team, I am like a big, happy mother who will suckle you into all the best that I have to offer. No need for competition, you're with me! Everything you do helps me, so, it is in my nature to work towards your advancement. Also, since there ARE some unscrupulous internet businesses, I will work to defend you. I have been standing in the fire longer than you, so, I will know what programs work and which ones are out for your bucks alone. Believe me, I've got battle scars, but, I wear them with pride. I know that my folly might be education enough for willing ears to steer you away from danger. Lastly, the intelligence of people in my business is accumulating and compounding day by day. Unlike McDonalds and Walmart needing to edge out competition, the market my team works is vast and popular enough for newcomers. I provide resources that have been forged of my own time, effort and work for my constituents. I also provide a list of free and low-cost tools that will dramatically help your business. My wisdom is quickly imparted to my team and I am ALWAYS learning more.
You may have not believed that a business can be duplicatable AND successful. All I can say to that is "join my team". I will prove to you that it is happening every day and that you can experience it now too.
Thursday, February 5, 2009
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